THE EXPERIENCE-LED BUSINESS

8-Week Group Coaching for Business Owners

This isn’t another “how to plan events” course. It’s a cohort for business owners who want to use experiences - events, gatherings, retreats, workshops - as part of their business strategy, without bringing out or over-complicating things.

I want in!

WHO THIS IS FOR

You’re in the right place if you…

  • Host (or want to host) events as part of your business

  • Feel unclear about how events fit into your larger strategy

  • Want structure and confidence, not just more ideas

  • Learn well in community with other thoughtful business owners

  • Want events that reflect your values and actually support your goals

This is not for people who need hands-on event execution.

This is for folks who want to think and plan like an event professional.

HOW IT WORKS

Format:

  • Weekly 90-minute live calls (teaching + hot seats)

  • Small group size (6-10 participants)

  • Private community for questions and connection

  • Frameworks and templates you can use immediately

When:

  • Spring 2026 Cohort: Applications open February 2026

  • Fall 2026 Cohort: Applications open August 2026

Investment:

  • Founding Member Rate: $650 (for the first two cohorts)

  • Standard Rate: $900 (for future cohorts)

  • Payment plans available

By the end of the 8 weeks, you’ll have:

  1. A clear framework for deciding when/how to host experiences

  2. Systems that support your capacity and energy

  3. Confidence to lead events without second-guessing everything

  4. A community of business owners thinking deeply about this work

  5. Templates and tools you can use for every future event

WHAT WE’LL COVER

Over 8 weeks, we’ll work through:

Week 1-2: The Business Before the Experience

  • Clarifying purpose, capacity, and goals

  • When events make sense (and when they don’t)

  • Identifying the right kind of experience for your business

Week 3-4: Experience as Strategy

  • What the event is actually for (revenue vs. relationship vs. brand)_

  • Designing outcomes intentionally

  • Capacity planning and pricing logic

Week 5-6: Structure and Flow

  • Timeline thinking that actually works

  • Guest experience design

  • Where people typically overbuild (and how to avoid it)

Week 7-8: Leadership and Integration

  • Hosting with confidence

  • Managing energy (yours and theirs)

  • Post-event learning and refinement

IS THIS RIGHT FOR ME?

This cohort works best for:

  • Business owners, creatives, educators, and community builders

  • People hosting (or planning to host) client experiences, workshops, retreats, or brand events

  • Folks who want to understand the “why” behind decisions, not just follow templates

  • Anyone who’s tired of events feeling chaotic or misaligned

This is not a good fit if you:

  • Need someone to plan/execute your event for you

  • Want a one-size-fits-all template approach

  • Aren’t interested in doing the strategic thinking yourself

Apply for the Next Cohort!

Space is intentionally limited to keep the container intimate and effective.

Join the Waitlist - You’ll be the first to know when applications open, plus receive a guide on “5 Questions to Ask Before Hosting Any Business Event”

I want on the waitlist!