EVENT CONSULTING

This isn’t another cookie-cutter “how-to” guide. It’s hands-on consulting designed to streamline your operations, refine your guest experience, and increase event bookings — without adding more to your already full plate.

I HELP MAKE YOUR EVENTS EASIER.

A tailored consulting partnership for venues who want more than just events — you want consistency, reliability, and elevated guest experiences without having to do all the firefighting yourself. I help you build the systems so every event runs smoothly from inquiry all the way through teardown.

Whether you need a one-time audit or ongoing monthly support, I work alongside your team to:

  • Identify gaps in your sales, staffing, and systems

  • Build efficient workflows and SOPs so you stop reinventing the wheel

  • Improve the client journey from inquiry → tour → booking → event day

  • Create marketing and sales strategies that actually attract premium leads

  • Train staff in service, sales, and event execution to deliver a seamless guest experience

This is about results you can feel immediately: smoother processes, happier clients, and more revenue.

WHY IT BENEFITS YOUR VENUE:

  • Higher conversion rates: Staff are equipped with clear sales scripts, follow-up systems, and tour strategies that turn inquiries into bookings.

  • Streamlined operations: Standardized templates (BEOs, run-of-show, floor plans) save hours of admin time and reduce mistakes.

  • Stronger reputation: Flawless event execution builds word-of-mouth, repeat business, and vendor referrals.

  • Increased revenue: Optimized packages, upsells, and vendor partnerships make each booking more profitable.

  • Less stress for ownership/management: You’re not putting out fires every week — your systems handle the details.

Bottom line: This is about turning your venue into the one clients can’t stop recommending.

Here’s what happened when I stepped in at a prominent winery hosting large club-weekends: we built systems so volunteers knew their roles, tools were always available, setup and teardown happened cleanly, and the internal team could finally trust that operations would happen smoothly. It changed volunteer morale, guest experience, and internal capacity.

AKA: results that last.

TRANSFORMING WINE CLUB EVENTS

  • One of the Pacific Northwest’s most recognizable wineries was struggling with their large-scale wine club weekends. These events drew thousands of members and guests, but behind the scenes:

    • Volunteers arrived without training or clear roles.

    • Paid managers were stretched thin, forced to train on the fly while running operations.

    • Tools and supplies were scattered — no one knew where to find what they needed.

    • Set-up and tear-down lacked consistency, leaving staff overwhelmed.

    • Guest experiences varied widely — some received excellent service, others waited in confusion.

    The result? Stressed managers, inconsistent guest care, burned-out staff, and volunteers reluctant to return.

  • I came in to create structure, systems, and consistency that would reduce stress for staff while elevating the guest experience. Here’s what we implemented:

    • Volunteer & Staffing System
      Clear roles for every section (parking, pour stations, set-up, tear-down). Volunteers received schedules, expectations, and hand-off procedures.

    • Training Materials & Scripts
      Evergreen documents with talking points, customer service standards, and station-by-station guides — so volunteers and staff always knew what to say and do.

    • Set-Up & Tear-Down Guides
      Checklists with restocking protocols ensured events started and ended smoothly, without burdening managers.

    • Run of Show (ROS) Documents
      Centralized timelines for every event covering staff, volunteers, and vendors.

    • Vendor Coordination
      Managed communications with rental companies and florists, freeing internal staff to focus on their own responsibilities.

    • Event Lead Training
      Empowered mid-level staff to oversee their own areas, ensuring managers weren’t stretched across every detail.

  • Over the next two years, the transformation was undeniable:

    Volunteer Retention Soared — With clear expectations and support, more volunteers signed up — and asked to return.

    Staff Morale Improved — Paid managers weren’t scrambling or stuck doing last-minute training. Instead, they could lead strategically.

    Guests Had a Consistent Experience — From parking to pour stations, guests received smoother, friendlier service.

    Cross-Department Relief — Marketing and other internal teams could let go of event logistics and focus on their true jobs.

    Operational Risks Reduced — With scheduled breaks, proper staffing, and clear vendor agreements, legal and safety gaps were addressed.

    Systems That Lasted — Years later, the winery was still using the training materials and evergreen guides created — because they were designed to be flexible, editable, and long-term.

    Feedback: Staff and management repeatedly shared that these were the best-run club weekends they’d ever had.

  • Events like wine club weekends are more than “just another event” — they’re brand touchpoints. Every guest interaction is an opportunity to build loyalty. Without systems, those opportunities are lost to chaos.

    By putting structure in place, this winery turned stressful, inconsistent weekends into a well-oiled operation that:

    • Increased volunteer loyalty.

    • Reduced burnout for staff.

    • Delivered elevated guest experiences.

    • Freed up internal teams for higher-value work.

Want Similar Results?

If your venue is juggling big events without clear systems, I can help. With 15 years of event consulting experience, I specialize in creating scalable systems that pay off immediately and last for years.

Please submit an inquiry for a customized quote.